I came across a great post on LinkedIn today, shared by Matt Sonefeldt, head of IR at LinkedIn about Storytelling and how important it is in building long-term relationships with your investors.
The post, by Burberry’s CEO Audrey Ahrendts “Does Your Brand Tell a Powerful Story?” looks at the broad use of storytelling from a brand and communications perspective. It has many applications in our world of communication with corporate stakeholders and investors. Audrey shares the following 5 key take away’s:
- Know thyself. What’s your core, your passion, your reason for being? Young or old, all great brands and individuals stand for something – it’s the starting point for every story.
- Dream. Stories are where dreams can become realities. Be brave, audacious, take risks.
- Be authentic. Share a consistent, pure vision – write your next (or your first) chapter, not a new book every time.
- Trust – your instincts, each other. Trust engenders belief, the basis on which all stories live or die.
- Engage, entertain, excite. Emotion is at the heart of every story, in every age, in every context – round a campfire, on the printed page, in a movie theater, online. Today, digital is opening up a whole new era of opportunity, putting the power to create emotive content and share it widely in everyone’s hands. Use it smartly, and wisely.
Here is the video from the post, very inspiring. I hope you like it: