As I’m sure you heard, Microsoft announced Satay Nadella as their new CEO. Today, Bill Gates posted a video welcoming Satay to the new role. Interestingly Bill also announced that he would be spending 30% of his time as a technical advisor to the new CEO. Certainly a big change to the company. The video is 1min 44secs and very simple. It’s a perfect example of how effective short, simple videos can be:
In a lot of my talks, video is discussed. Inevitably the questions come up: How produced does the video have to be? Does there need to be b-roll, voice over, etc? My advice is always that all of this “production value” is a waste.
The only thing that matters is good quality camera (iPhone is ok), good lighting and a topic that is current and interesting.
Timeliness trumps all.