Upgrades include improved UI, Why Invest, Audio Webcasting and Social Integration
We’re thrilled to announce that we are updating all of our App clients to our latest Q4 app release 3.2.1. We have been very excited to work with so many great companies to produce a great app platform and this latest update reflects new best practices that we have uncovered over the last few months. To determine how to improve the app, we spent a lot of time talking to users, clients and digging into the analytics of the apps to see what features were being used the most by investors. We then focused our energy on ensuring a tighter, fast user experience in those areas that we deemed most important.
Here’s a quick list of what’s improved, details and screenshots below:
What’s New?
- Magazine view has been improved to increase readability, and intuitive design
- Calendar of events included in magazine view
- Event display has been improved in the magazine view
- Webcast links integrated, enabling live & recorded streaming audio
- Content can now be shared via Facebook, Twitter and LinkedIn
- New ‘ad’ format added to Magazine view, to entice users to access different sections of the app. First ad format is focused on ‘Why Invest’
- Splash screen was removed for the phone so the app loads faster
- Top bar now disappears when scrolling to create more reading area, and reappears when scrolling back up
- Improved tracking in Google Analytics
Details and ScreenShots
When updating our Q4 App (new phone screenshot to the right), our attention is always focused on what can we do to make the experience on a mobile device better. The mobile device market is very diverse and we want to make sure that our apps are taking full advantage of the functionality of each device. Below are the changes that have been made to the tablet and smartphone experience of the app.
Smartphone Updates
For anyone who has had experience with our mobile apps, the first update through this latest release is the number of new features to the magazine layout of the front page to optimize the overall viewer experience. For example, both the press release and events section of the homepage have been updated to provide improved readability and greater depth of information. When compared to the previous version you can see there has been some very significant changes in the way information is presented.
The event display in particular now features access to event webcasts, such as investor meetings and earnings presentations. Now, investors can easily stream live audio calls directly through the app.
Along with changes, we have also made a number smaller changes to help with the usability of the phone app. We have seen that the primary function of viewing the apps from a phone is to get content quickly. The following changes have been made in order to ensure that the app experience on a phone is smooth and fast.
- Streamlined loading when a user is first accessing the app. To do this we removed the initial splash page so that users can get quick access to the content in the app when they type into their mobile browser.
- A simpler experience to navigate the app. Now there is a back arrow present so that users can easily return to which ever page of the app they were initially viewing.
Tablet Updates
We have added a new interstitial ‘ad’ format with the initial focus on ‘Why Invest’. As users flip through the different pages of the app on their tablet, they will come across this new ‘Why Invest’ ad page with the option to tap for more details.
To anyone familiar with our best practice studies, we put a high premium on having the IR website tell the unique story of your company. With the ‘Why Invest’ section now prominently featured when users access the app, investors are getting a meaningful look at your company’s investment proposition.
New ‘Why Invest” Ad Format
Social Content Sharing
We have also added new social content sharing capabilities to the media/document centers for both the tablet and smartphone versions of the app. This includes events, press releases, earning reports, webcasts/corporate videos and any other content that a company wishes to share with its investors through the app. The share button resides beside every piece of content listed in the various media/document centers, so users can easily select which social network they would like to share the content through. This makes it easier than ever for investors to be online ambassadors of your company and share your investor content amongst their personal and professional networks.
New Document Center with social content sharing:
We are very excited about this latest update to our app and are happy to speak with anyone further about it. If you would like to learn more please reach us at: sales@q4websystems.com.
UPDATED:
Here’s a quick 6 second tour of the new phone app features: